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Thoughts On Design


Paul Rand
Author: Paul Rand
Publisher: Chronicle Books
ISBN: 1452130655
Size: 23.45 MB
Format: PDF, ePub
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One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.




Paul Rand


Paul Rand
Author: Michael Kroeger
Publisher: Chronicle Books
ISBN: 1616891483
Size: 13.58 MB
Format: PDF, Mobi
View: 5754
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As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.




Paul Rand


Paul Rand
Author: Eugenia Bell
Publisher: Chronicle Books
ISBN: 1616898852
Size: 14.91 MB
Format: PDF, ePub, Mobi
View: 370
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Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.




Paul Rand


Paul Rand
Author: Steven Heller
Publisher: Phaidon Incorporated Limited
ISBN:
Size: 42.18 MB
Format: PDF
View: 817
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Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach to design, he drew on the ideas of European avant-garde art movements and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed an enthusiastic and committed following. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. Armin Hofmann, the eminent Swiss graphic designer and educator, contributes a foreword reflecting on Rand's importance in the creation of a new visual culture. George Lois, one of the most inventive figures in advertising and a follower of Rand, writes an inspiring introduction. Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.




Paul Rand


Paul Rand
Author:
Publisher:
ISBN: 9783874394765
Size: 60.45 MB
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Thoughts on Design
Language: en
Pages: 96
Authors: Paul Rand
Categories: Design
Type: BOOK - Published: 2014-08-19 - Publisher: Chronicle Books
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile
Paul Rand
Language: en
Pages: 96
Authors: Michael Kroeger
Categories: Design
Type: BOOK - Published: 2012-08-10 - Publisher: Chronicle Books
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine,
Paul Rand
Language: en
Pages: 144
Authors: Eugenia Bell
Categories: Design
Type: BOOK - Published: 2019-11-05 - Publisher: Chronicle Books
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business.
Paul Rand
Language: en
Pages: 255
Authors: Steven Heller, Jessica Helfand, Paul Rand, George Lois
Categories: Art
Type: BOOK - Published: 1999 - Publisher: Phaidon Incorporated Limited
Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach to design, he drew on the ideas of European avant-garde art movements and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to
Paul Rand: A Designer's Art
Language: en
Pages: 256
Authors: Paul Rand
Categories: Design
Type: BOOK - Published: 2016-11-15 - Publisher: Princeton Architectural Press
If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This